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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Sponsorship"
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Konsumentenverhalten
Kundenzufriedenheit
Sponsorship
Sportmarketing
37
Sports marketing
37
Professional sports
10
Profisport
10
Sport
10
Sports
10
Sponsoring
9
Consumer behaviour
8
Sport organization
8
Sportorganisation
8
Deutschland
7
Germany
7
Sport event
7
Sportveranstaltung
7
Brand management
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Brand image
4
Football
4
Fußball
4
Markenimage
4
Netherlands
3
Niederlande
3
Welt
3
World
3
Advertising effects
2
Brasilien
2
Brazil
2
Customer satisfaction
2
Fans
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Social Web
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Bühler, André W.
4
Nufer, Gerd
3
Leng, Ho Keat
2
Akoglu, Halil Erdem
1
Bottenburg, Maarten van
1
Brencis, Ainars
1
Chiu, Weisheng
1
Cho, Heetae
1
Häusel, Hans-Georg
1
Ikkala, Jacob
1
Itani, Maher N.
1
Koning, Ruud Hans
1
Lee, Sheng Yen
1
Lyberger, Mark R.
1
Phua, Yi Xian Philip
1
Rai, Jaskirat Singh
1
Rohlmann, Peter
1
Shank, Matthew D.
1
Shuv-Ami, Avichai
1
Sznajder, Andrzej
1
Thrassou, Alkis
1
Toh, Brendon
1
Vrontis, Demetris
1
Walraven, Merel
1
Yousaf, Anish
1
Özbek, Oğuz
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Asia Pacific journal of marketing and logistics
The marketing review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
92
International journal of sports marketing & sponsorship
90
Journal of sport management : the official journal of the North American Society of Sport Management
90
International journal of sport management and marketing : IJSMM
83
Sport management review
67
European Sport management quarterly : ESMQ
63
Journal of business research : JBR
33
Sport, Business and Management : an international journal ; SBM
16
European journal of marketing : EJM
12
Journal of sports economics
12
International journal of sport finance
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
The journal of brand management : an international journal
6
Journal of marketing communications
5
Services marketing quarterly
5
Applied economics
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The service industries journal
4
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of consumer marketing
3
The journal of product & brand management
3
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ECONIS (ZBW)
15
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1
-
10
of
15
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
3
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
4
Service quality of sports centers and customer loyalty
Lee, Sheng Yen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
Saved in:
5
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
8
The effects of sports sponsorship : a review and research agenda
Walraven, Merel
;
Koning, Ruud Hans
;
Bottenburg, Maarten van
- In:
The marketing review
12
(
2012
)
1
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009549390
Saved in:
9
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
10
Sportmarketing in Osteuropa
Sznajder, Andrzej
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 457-483)
.
2011
Persistent link: https://www.econbiz.de/10008738186
Saved in:
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