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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The marketing review"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~subject:"Sport event"
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Search: subject_exact:"Sports marketing"
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Advertising effects
Konsumentenverhalten
Sport event
Sports marketing
72
Sportmarketing
71
Sport
35
Sports
35
Sponsoring
32
Sponsorship
32
Consumer behaviour
28
Sportveranstaltung
23
Professional sports
19
Profisport
19
Brand image
14
Markenimage
14
Beziehungsmarketing
13
Brand management
13
Markenführung
13
Relationship marketing
13
Sport organization
13
Sportorganisation
13
Football
11
Fußball
11
Werbewirkung
10
Deutschland
8
Germany
8
Marketing management
7
Marketingmanagement
7
Social Web
6
Social web
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Advertising
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Event marketing
4
Event-Marketing
4
Gambling
4
Glücksspiel
4
Innovation
4
Netherlands
4
Niederlande
4
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Bühler, André W.
4
Nufer, Gerd
4
Grohs, Reinhard
3
Bee, Colleen
2
Cobbs, Joe
2
Cornwell, T. Bettina
2
Dalakas, Vassilis
2
Koenigstorfer, Joerg
2
Reisinger, Heribert
2
Abdourazakou, Yann
1
Aiken, Kirk Damon
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1
Año, Vicente
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Backhaus, Christof
1
Boronczyk, Felix
1
Boutsouki, Christina
1
Brencis, Ainars
1
Breuer, Christoph
1
Brittain, Ian
1
Buzeta, Cristian
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chapman, Michael
1
Choi, Yung Kyun
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Derbaix, Christian
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Digel, Helmut
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Do, Hyunji
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Dreisbach, Jan
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Drengner, Jan
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Fahrner, Marcel
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Fazal-e-Hasan, Syed
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Fink, Elian
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Fotiadis, Anestis
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Gaus, Hansjoerg
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Gonzalez-Serrano, Maria H.
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Gordon, Ross
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
The marketing review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
99
Journal of sport management : the official journal of the North American Society of Sport Management
94
International journal of sports marketing & sponsorship
89
International journal of sport management and marketing : IJSMM
87
European Sport management quarterly : ESMQ
80
Sport management review
71
Journal of sports economics
20
Sport, Business and Management : an international journal ; SBM
19
International journal of sport finance
12
European journal of marketing : EJM
11
Journal of promotion management : JPM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
Journal of strategic marketing
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Applied economics
4
International journal of event and festival management
4
Journal of marketing management : MM
4
Services marketing quarterly
4
SpringerLink / Bücher
4
Strategies in sports marketing : technologies and emerging trends
4
The service industries journal
4
An Elgar research collection
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International review on public and non-profit marketing
3
Journal of advertising research
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Routledge international handbooks
3
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ECONIS (ZBW)
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
5
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
6
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
7
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
9
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
10
Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
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