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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~isPartOf:"The marketing review"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Sports marketing
89
Sportmarketing
88
Sport
49
Sports
49
Consumer behaviour
37
Professional sports
32
Profisport
32
Sponsoring
31
Sponsorship
31
Sport event
29
Sportveranstaltung
29
Football
19
Fußball
19
Sport organization
18
Sportorganisation
18
Beziehungsmarketing
16
Relationship marketing
16
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Werbewirkung
10
Deutschland
8
Germany
8
Social Web
8
Social web
8
Marketing management
7
Marketingmanagement
7
Sport sponsorship
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Innovation
5
Internet marketing
5
Management
5
Online-Marketing
5
Sports economics
5
Sportökonomik
5
Event marketing
4
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2
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38
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Breuer, Christoph
2
Grohs, Reinhard
2
Marlier, Mathieu
2
Merten, Sebastian
2
Reisinger, Heribert
2
Winand, Mathieu
2
Aiken, Kirk Damon
1
Akbari Yazdi, Hossein
1
Alexandris, Kostas
1
Armbrecht, John
1
Año, Vicente
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1
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1
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1
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1
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1
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1
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1
Calabuig, Ferran
1
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1
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1
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1
Choi, Jun Woo
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Dalakas, Vassilis
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1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
Sport, Business and Management : an international journal ; SBM
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
80
International journal of sports marketing & sponsorship
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
International journal of sport management and marketing : IJSMM
64
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of sports economics
13
European journal of marketing : EJM
9
International journal of sport finance
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Applied economics
3
Journal of advertising research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
Global business review
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
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ECONIS (ZBW)
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1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
3
How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik
;
Armbrecht, John
;
Lundberg, Erik
;
Nilsson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
Saved in:
4
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
5
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
6
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
7
Just one screen is not enough : Social TV role to Brazilian fans of Major League Soccer
Moura, Bruno Melo
;
Souza-Leão, André Luiz Maranhão de
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 326-353
Persistent link: https://www.econbiz.de/10014317840
Saved in:
8
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
9
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
10
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
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