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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~language:"deu"
~language:"eng"
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Sportmarketing
62
Sports marketing
62
Sport
22
Sports
22
Professional sports
19
Profisport
19
Sport event
18
Sportveranstaltung
18
Consumer behaviour
17
Konsumentenverhalten
17
Sponsoring
16
Sponsorship
16
Deutschland
14
Germany
14
Brand management
12
Markenführung
12
Football
11
Fußball
11
Sport organization
10
Sportorganisation
10
Advertising effects
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
Brand image
7
Markenimage
7
Beziehungsmarketing
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Relationship marketing
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Athletes
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Internet marketing
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Management
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4
Social Web
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Social web
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Sport sponsorship
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Sportler
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Sports economics
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Sportökonomik
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Bühler, André W.
10
Nufer, Gerd
9
Koronios, Konstantinos
3
Ntasis, Lazaros
3
Dimitropoulos, Panagiotis
2
Ströbel, Tim
2
Woratschek, Herbert
2
Agyemang, Kwame J. A.
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Akbari Yazdi, Hossein
1
Alexandris, Kostas
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Annamalai, Balamurugan
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Apostolopoulou, Artemisia
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Armbrecht, John
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Ayenor, Nana Ama
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Bortey, Joel Nii Borte
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Breuer, Christoph
1
Briggs, Kristie
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Burmann, Christoph
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Byon, Kevin K.
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Chandrasekaran, Shabana
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Chang, Dae Ryun
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Cheong, Yunjae
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Choi, Jun Woo
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Crowther, Philip
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Dees, Windy
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Digel, Helmut
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Dimitropoulos, Panos
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Erichsen, Morten
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Felbert, Aaron von
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Fody, Emma
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport, Business and Management : an international journal ; SBM
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
37
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
62
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1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
3
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
4
Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.
;
Ayenor, Nana Ama
;
Hammond, Marilyn
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
Saved in:
5
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
6
How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik
;
Armbrecht, John
;
Lundberg, Erik
;
Nilsson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
Saved in:
7
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
8
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
9
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
10
Attrition in entry-level ticket sales positions : a survival analysis
Pierce, David Allen
;
Wanless, Elizabeth
;
Popp, Nels
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10014317827
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