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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Fußball"
~subject:"Marketingmanagement"
~subject:"Sports"
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Marketingmanagement
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Sportmarketing
25
Sports marketing
25
Sponsoring
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Sponsorship
8
Sport event
8
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8
Deutschland
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Chang, Dae Ryun
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Chiu, Weisheng
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Cho, Heetae
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Digel, Helmut
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Heiser, Robert S.
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Kim, Sanghoon
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Taute, Harry A.
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Varshney, Sanjeev
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of retailing and consumer services
International journal of sports marketing & sponsorship
93
International journal of sport management and marketing : IJSMM
84
European Sport management quarterly : ESMQ
83
Journal of sport management : the official journal of the North American Society of Sport Management
83
Sport management review
80
Sport marketing quarterly : preferred journal of the Sport Marketing Association
68
Journal of business research : JBR
29
Sport, Business and Management : an international journal ; SBM
20
International journal of sport finance
14
Journal of sports economics
14
European journal of marketing : EJM
9
European journal of operational research : EJOR
8
Journal of strategic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Sport marketing in a global environment : strategic perspectives
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of brand management : an international journal
6
Tourism management perspectives : TMP
6
Applied economics
5
European journal of international management : EJIM
5
Marketing intelligence & planning
5
Services marketing quarterly
5
SpringerLink / Bücher
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Journal of marketing communications
4
Journal of service management
4
Management decision : MD
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Sportmanagement : SPM
4
Die Ökonomie des Sports in den Medien
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
3
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
4
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
5
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
6
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
7
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
8
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
9
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
10
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
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