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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~source:"econis"
~subject:"Brand management"
~subject:"Television programme"
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Brand management
Television programme
Fernsehwerbung
51
Television advertising
51
Advertising effects
28
Werbewirkung
28
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
12
Werbung
11
Media usage
9
Mediennutzung
9
Children
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Kinder
8
Product Placement
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Product placement
8
Theorie
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USA
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Fernsehprogramm
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Internet marketing
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Online-Marketing
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Markenführung
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Television
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Fernsehen
5
Target group
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advertising
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Hörfunkwerbung
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Radio advertising
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Sport event
4
Sportveranstaltung
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Television industry
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television
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Cauberghe, Verolien
2
Pelsmacker, Patrick de
2
Aitken, Robert
1
Beal, Virginia
1
Borzekowski, Dina
1
Dens, Nathalie
1
Eelen, Jiska
1
Einstein, Mara
1
Foutz, Natasha Zhang
1
Gabszewicz, Jean Jaskold
1
Geuens, Maggie
1
Hartmann, Wesley R.
1
Hudders, Liselot
1
Klapper, Daniel
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Laussel, Didier
1
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Pauw, Pieter de
1
Pieters, Rik
1
Robertson, Kirsten
1
Romaniuk, Jenni
1
Schweidel, David A.
1
Sharp, Byron
1
Shi, Yang
1
Sonnac, Nathalie
1
Sutherland, John
1
Tanner, Robin J.
1
Teixeira, Thales S.
1
Thyne, Maree
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Verhellen, Yann
1
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Journal of advertising research
15
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Brand Content : die Marke als Medienereignis
2
CESifo working papers
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of consumer studies
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers / UCL, Département des Sciences Economiques
1
Economic development : journal of the Institute of Economics, Skopje
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Gabler Edition Wissenschaft
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
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1
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
6
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
8
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
9
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
10
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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