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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Television programme"
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Consumer behaviour
Television programme
Fernsehwerbung
51
Television advertising
51
Advertising effects
28
Werbewirkung
28
Konsumentenverhalten
15
Advertising
12
Werbung
11
Media usage
9
Mediennutzung
9
Children
8
Kinder
8
Product Placement
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Product placement
8
Theorie
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Theory
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USA
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United States
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Fernsehprogramm
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Internet marketing
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Online-Marketing
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6
Markenführung
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Television
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Fernsehen
5
Target group
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advertising
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Hörfunkwerbung
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Radio advertising
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Sport event
4
Sportveranstaltung
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Television industry
4
television
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3
Kognition
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Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Abhishek
1
Aitken, Robert
1
Andras, Trina Larsen
1
Baisya, Rajat Kanti
1
Beal, Virginia
1
Boerman, Sophie C.
1
Borzekowski, Dina
1
Cauberghe, Veroline
1
De, Anwesha
1
Dens, Nathalie
1
Dix, Steve
1
Eelen, Jiska
1
Einstein, Mara
1
Engel, Larry
1
Fossen, Beth L.
1
Gabszewicz, Jean Jaskold
1
Geuens, Maggie
1
Hartmann, Wesley R.
1
Jeon, Jung Ok
1
Khandeparkar, Kapil
1
Klapper, Daniel
1
Kwak, Hyokjin
1
Laussel, Didier
1
Li, Yixuan
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
McDowell, Walter
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Neijens, Peter C.
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Panic, Katarina
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Park, Hyun Hee
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Pauw, Pieter de
1
Phau, Ian
1
Priya, Pankaj
1
Reijmersdal, Eva A. van
1
Robertson, Kirsten
1
Romaniuk, Jenni
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Journal of advertising research
16
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the review of marketing communications
5
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
CESifo working papers
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of consumer studies
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
NBER Working Paper
2
NBER working paper series
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
3
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
4
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
7
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
8
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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