//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The service industries journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
22
Markentreue
22
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
14
Relationship marketing
14
Brand management
12
Markenführung
12
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
brand loyalty
6
Handelsmarke
3
Store brand
3
Advertising effects
2
Confidence
2
Customer satisfaction
2
Einzelhandel
2
Emotion
2
Internet marketing
2
Kundenzufriedenheit
2
Ladengestaltung
2
Online-Marketing
2
Retail trade
2
Social Web
2
Social web
2
Store design
2
Structural equation model
2
Strukturgleichungsmodell
2
Taiwan
2
Vertrauen
2
Werbewirkung
2
brand trust
2
Advertising
1
Advertising industry
1
Advertising music
1
Affect transfer
1
Appraisal theory
1
BCB
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
22
Author
All
Abe, Makoto
1
Arntzen, Erik
1
Ban, Masataka
1
Casteran, Gauthier
1
Chen, Qimei
1
Chiu, Hsin-yu
1
Chrysochou, Polymeros
1
Dawes, John
1
Fagerstrøm, Asle
1
Fazli-Salehi, Reza
1
Foxall, Gordon R.
1
González-Benito, Óscar
1
Hasan, Mehedi
1
He, Yi
1
Heggde, Githa S.
1
Hollebeek, Linda D.
1
Horng, Jeou-shyan
1
Islam, Jamid Ul
1
Joshi, Himanshu
1
Kapil, Kanwal
1
Kapil, Sheeba
1
Kumar, Arvind
1
Labrecque, Lauren I.
1
Lee, Ruby
1
Liu, Chih-hsing
1
Liu, Feng
1
Madadi, Rozbeh
1
Martos-Partal, Mercedes
1
Meyer-Waarden, Lars
1
Nandy, Subarna
1
Obermiller, Carl
1
Oliveira-Castro, Jorge Mendes de
1
Pare, Vipul
1
Porto, Rafael Barreiros
1
Rather, Raouf Ahmad
1
Rossiter, John R.
1
Sawyer, Alan G.
1
Seco-Ferreira, Diogo Conque
1
Shih, Tsui-yii
1
Sohail, M. Sadiq
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
International journal of Indian culture and business management
Journal of international consumer marketing
The service industries journal
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
5
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
7
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
8
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
9
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
10
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->