//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherbefragung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
Pricing strategy
41
Advertising effects
37
Werbewirkung
37
Advertising
35
Werbung
35
USA
33
United States
33
Experiment
27
Game theory
26
Online retailing
26
Online-Handel
26
Spieltheorie
26
Viral marketing
24
Virales Marketing
24
Brand
22
Markenartikel
22
Social Web
20
Social web
20
game theory
19
Beziehungsmarketing
18
Relationship marketing
18
E-commerce
17
Einzelhandel
17
Electronic Commerce
17
Retail trade
17
Preisdifferenzierung
16
Price discrimination
16
Bayes-Statistik
15
Bayesian inference
15
Brand management
15
Markenführung
15
Product quality
15
Produktqualität
15
more ...
less ...
Online availability
All
Undetermined
113
Type of publication
All
Article
273
Type of publication (narrower categories)
All
Article in journal
273
Aufsatz in Zeitschrift
273
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
273
Author
All
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
more ...
less ...
Source
All
ECONIS (ZBW)
273
Showing
1
-
10
of
273
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
2
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
3
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
7
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
8
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
9
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
10
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->