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isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Social Web"
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Advertising effects
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Al-Wugayan, Adel A. A.
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
11
Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
9
Health marketing quarterly
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
7
Journal of social marketing : JSOCM
7
Europäische Hochschulschriften / 5
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
International journal of nonprofit & voluntary sector marketing
6
Journal of advertising research
6
SpringerLink / Bücher
6
Wissenschaftsmarketing : Dialoge gestalten
6
Journal of current issues and research in advertising : JCIRA
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Research
4
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
4
European journal of marketing
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of philanthropy and marketing
3
Journal of promotion management : innovations in planning and applied research
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Nonprofit management & leadership
3
Nonprofit-PR
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia-Pacific journal of business administration
2
Beiträge zur Marketingwissenschaft : Arbeitspapiere
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
DBI-Materialien
2
DUV / Wirtschaftswissenschaft
2
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
2
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ECONIS (ZBW)
15
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining social capital and online social support links : a study in online health communities facing treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 57-94
Persistent link: https://www.econbiz.de/10012428314
Saved in:
4
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
5
How a nonprofit organization delivers online accountability through social media
Amelia, Seyla Rizky
;
Dewi, Miranti Kartika
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012617317
Saved in:
6
A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Florenthal, Bela
;
Awad, Manar
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 629-657
Persistent link: https://www.econbiz.de/10012703848
Saved in:
7
How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng
;
Li, Cong
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012310883
Saved in:
8
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
9
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
10
Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10009761499
Saved in:
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