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isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
Nonprofit marketing
37
Nonprofit-Marketing
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32
Social marketing
32
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19
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19
Consumer behaviour
14
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Al-Wugayan, Adel A. A.
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Alves, Helena
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Amelia, Seyla Rizky
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Awad, Manar
1
Baptista, Nuno
1
Cassia, Fabio
1
Dewi, Miranti Kartika
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Florenthal, Bela
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Gainforth, Heather L.
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Han, Min Chung
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Hausmann, Andrea
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Hong, Cheng
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Jarvis, Jocelyn W.
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Latimer-Cheung, Amy E.
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Li, Cong
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business research : JBR
9
Health marketing quarterly
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
7
Journal of social marketing : JSOCM
7
International journal of nonprofit & voluntary sector marketing
6
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
4
Journal of promotion management : JPM
4
Psychology & marketing
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : MM
3
Journal of philanthropy and marketing
3
Journal of promotion management : innovations in planning and applied research
3
Asia-Pacific journal of business administration
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Public relations in the nonprofit sector : theory and practice
2
Research
2
The journal of management development
2
Australian journal of management
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Bridging the gap between advertising academia and practice
1
Central European business review : CEBR
1
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining social capital and online social support links : a study in online health communities facing treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 57-94
Persistent link: https://www.econbiz.de/10012428314
Saved in:
4
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
5
How a nonprofit organization delivers online accountability through social media
Amelia, Seyla Rizky
;
Dewi, Miranti Kartika
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012617317
Saved in:
6
A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Florenthal, Bela
;
Awad, Manar
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 629-657
Persistent link: https://www.econbiz.de/10012703848
Saved in:
7
How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng
;
Li, Cong
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012310883
Saved in:
8
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
9
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
10
Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10009761499
Saved in:
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