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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Strategische Kommunikationsplanung"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~source:"econis"
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Advertising planning
50
Werbeplanung
50
Werbewirkung
21
Advertising effects
20
Advertising
14
Werbung
14
Deutschland
12
Germany
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Markenführung
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Social Marketing
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Social marketing
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Baetzgen, Andreas
2
Chang, Chun-tuan
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Cheong, Yunjae
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Kim, Kihan
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Zielmann, Sarah
2
Adams, Leen
1
Agheshlouei, Hamed
1
An, Soontae
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Ashley, Christy
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Baumgarth, Carsten
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Bhatnagar, Namita
1
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Bombe, Sandra
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Bresinsky, Philip
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Brunner, Christian Boris
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Cauberghe, Veroline
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Charry, Karine M.
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Choi, Hojoon
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Coolsen, Michael K.
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Cornelis, Erlinde
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Cui, Geng
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DeLorme, Denise E.
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Demoulin, Nathalie T. M.
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Dens, Nathalie
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Dissen, Gerald
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Drees, Norbert
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Enderle, Gerald
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Esch, Franz-Rudolf
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Fischer-Appelt, Bernhard
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Ghosh Chowdhury, Tilottama
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Gierl, Heribert
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Goertz, Susanne
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Guckenberger, Anja
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Guion, Deirdre T.
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Hardt, Jürgen
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
International journal of advertising : the quarterly review of marketing communications
Journal of marketing theory and practice
Journal of promotion management : JPM
Strategische Kommunikationsplanung
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Journal of marketing communications
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Research
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Kohlhammer-Edition Marketing
5
Marketing : ZFP ; journal of research and management
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Faculty & research / Insead : working paper series
4
Gabler Edition Wissenschaft
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Applied Marketing Science / Angewandte Marketingforschung
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
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ECONIS (ZBW)
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1
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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2
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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3
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
4
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
5
"Werbung ist halt da." - Zur Akzeptanz der Werbung in Deutschland
Baetzgen, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
4
,
pp. 19-27
Persistent link: https://www.econbiz.de/10010465825
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6
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
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7
Von Königen und Konsumäffchen : Verbraucherbilder in Wissenschaft, Wirtschaft und Politik
Bresinsky, Philip
;
Dissen, Gerald
;
Müller, Robert Caspar
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10010385271
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8
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
9
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
10
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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