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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand"
~type:"article"
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40
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32
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Psychology & marketing
International journal of retail and distribution management
Journal of global fashion marketing : JGfM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of fashion marketing and management
18
Journal of retailing and consumer services
8
The journal of brand management : an international journal
8
Journal of business research : JBR
3
The journal of product & brand management
3
Corporate governance : international journal of business in society
2
Detox fashion : case studies
2
International journal of business and globalisation : IJBG
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Baltic Journal of Economic Studies
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and branding geographies
1
Business history
1
Cogent business & management
1
Country of origin effect : looking back and moving forward
1
Economic geography
1
Economic inquiry : journal of the Western Economic Association International
1
Enterprise & society : the international journal of business history
1
EuroMed journal of business
1
Expert journal of marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Future Business Journal
1
Gadjah Mada international journal of business
1
Global business review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Inside marketing : practices, ideologies, devices
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of advertising : the review of marketing communications
1
International journal of applied management science : IJAMS
1
International journal of business and economics
1
International journal of business excellence
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International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
11
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1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
A qualitative comparative study of Japanese fashion brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
6
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
7
Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani
;
Akbarina, Farida
;
Pangestuti, Edriana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
Saved in:
8
Dominance versus collaboration models : French and Italian luxury fashion brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
9
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
10
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
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