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isPartOf:"Qualitative market research : an international journal"
~subject:"Brands"
~subject:"SME"
~subject:"USA"
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28
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Qualitative market research : an international journal
The journal of product & brand management
17
Psychology & marketing
14
Journal of business research : JBR
13
The journal of consumer marketing
13
The journal of brand management : an international journal
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
European journal of marketing : EJM
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of fashion marketing and management
7
International journal of hospitality management
6
International marketing review
6
Journal of international consumer marketing
6
Journal of retailing and consumer services
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Political marketing in the United States
4
Business horizons
3
Corporate reputation review : an international journal
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business and economics research journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
JMM : the international journal on media management
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of current issues and research in advertising : JCIRA
3
Journal of food products marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international marketing
3
MSI reports : working paper series
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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1
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
2
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
3
Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane
;
Bengtsson, Anders
;
Curran, Catharine
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
Saved in:
4
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
5
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
6
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
7
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
8
Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003739508
Saved in:
9
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
10
A resource-based view of the small firm
Runyan, Rodney C.
;
Huddleston, Patricia
;
Swinney, Jane L.
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10003739522
Saved in:
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