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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Consumer behaviour"
~subject:"Konsum"
~subject:"Social web"
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Consumer behaviour
Konsum
Social web
Konsumentenverhalten
408
Brand management
67
Markenführung
67
Social Web
67
Online retailing
57
Online-Handel
57
Beziehungsmarketing
56
Relationship marketing
56
Brand image
45
Markenimage
45
Internet marketing
42
Online-Marketing
42
Customer satisfaction
41
Kundenzufriedenheit
41
Theorie
36
Theory
36
USA
33
United States
33
Viral marketing
32
Virales Marketing
32
Emotion
31
E-commerce
26
Personality psychology
26
Persönlichkeitspsychologie
26
Brand
25
Dienstleistungsqualität
25
Electronic Commerce
25
Markenartikel
25
Service quality
25
Konsumtheorie
24
Advertising effects
23
Consumption theory
23
Werbewirkung
23
Luxury goods
19
Luxusgüter
19
Welt
18
World
18
Einzelhandel
17
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Undetermined
163
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Article
387
Book / Working Paper
21
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Article in journal
391
Aufsatz in Zeitschrift
391
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Case study
1
Fallstudie
1
Festschrift
1
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English
408
Author
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Belk, Russell W.
19
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Cross, Samantha N. N.
4
Dens, Nathalie
4
Islam, Tahir
4
Kim, Juran
4
Luo, Xin
4
Mathur, Anil
4
Pelsmacker, Patrick de
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Kjeldgaard, Dannie
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ye, Qiang
3
Zhang, Zhe
3
Özçaglar-Toulouse, Nil
3
Ackerman, David
2
Baker, Andrew M.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Chen, Charlie C.
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Emontspool, Julie
2
Fang, Bin
2
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Published in...
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Research in consumer behavior
Journal of electronic commerce research : JECR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
408
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408
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Switch or continue to use? : an empirical investigation into mobile payment applications
Law, Monica
;
Ng, Mark
;
Lai, Yuk-Kwan Sarah
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10014511625
Saved in:
3
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
4
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
5
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
6
Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela
;
LeMay, Stephen A.
;
Helms, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10014488724
Saved in:
7
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
8
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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