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language:"eng"
~isPartOf:"Advances in Pacific Basin business, economics, and finance"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"The international journal of bank marketing : IJBM"
~type_genre:"Aufsatz in Zeitschrift"
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37
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14
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11
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Advances in Pacific Basin business, economics, and finance
Journal of financial services marketing : JFSM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
The international journal of bank marketing : IJBM
Journal of service research : JSR
4
Services marketing quarterly
4
The journal of services marketing
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Geld, Banken und Versicherungen : Beiträge zum ... Symposium Geld, Banken und Versicherungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
37
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1
A study of the impact of relationship marketing on cross-buying
Vyas, Vishal
;
Raitani, Sonika
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
Saved in:
2
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
Saved in:
3
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
4
Towards a universal model of internet banking adoption : initial conceptualization
Harrison, Tina Suzanne
;
Onyia, Okey Peter
;
Tagg, Stephen K.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 647-687
Persistent link: https://www.econbiz.de/10010423921
Saved in:
5
Relationship marketing in a self-service context : no longer applicable?
Johns, Raechel
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
2
,
pp. 91-115
Persistent link: https://www.econbiz.de/10009567438
Saved in:
6
A model of green bank marketing
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009681450
Saved in:
7
The contextual relevance effect on financial advertising
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009161435
Saved in:
8
A multidimensional typology of customer relationships : from faltering to affective
Dalziel, Nurdilek
;
Harris, Fiona
;
Laing, Angus
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
5
,
pp. 398-432
Persistent link: https://www.econbiz.de/10009295798
Saved in:
9
The effects of investment knowledge and visual communications on comprehension of investment disclosures
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009385056
Saved in:
10
Behavioural economics and financial services marketing : a review
Chuah, Swee-hoon
;
Devlin, James
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009388905
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