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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Customer value"
~subject:"Graduate economics education"
~subject:"Unternehmenserfolg"
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Customer value
Graduate economics education
Unternehmenserfolg
Marketing
68
Lieferantenmanagement
29
Marketing management
29
Marketingmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
USA
13
United States
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Innovation
5
Selling
5
Verkauf
5
Wirtschaftsstudium
5
Brand management
4
Firm performance
4
High technology
4
Hochtechnologie
4
Internet marketing
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Online-Marketing
4
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Business ethics
3
Ethics
3
Graduate business education
3
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English
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Hutt, Michael D.
3
Speh, Thomas W.
3
Barclay, Donald W.
2
Deutscher, Terry H.
2
Vandenbosch, Mark H.
2
Anderson, James C.
1
Asseraf, Yoel
1
Butaney, Gul T.
1
Endres, Herbert
1
Fiegenbaum, Avshalom
1
Fine, Leslie M.
1
Heiman, Bruce A.
1
Helm, Roland
1
Honeycutt, Earl D.
1
Im, Subin
1
Kim, Namwoon
1
Krinner, Stephanie
1
Lee, Heesang
1
Lev, Sara
1
Mills, Adam J.
1
Narus, James A.
1
Park, Changhyun
1
Rodriguez, Carlos M.
1
Shoham, Aviv
1
Skjølsvik, Tale
1
Vorhies, Douglas W.
1
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Business horizons
Journal of business-to-business marketing
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Marketing in the emerging markets of Islamic countries
10
Journal of marketing education : JME
8
The journal of business & industrial marketing
7
Journal of marketing
6
Cogent business & management
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
MSI reports : working paper series
5
Australasian marketing journal
4
International business review : the official journal of the European International Business Academy
4
Handbook of research on Asian business
3
International journal of business performance management
3
International journal of innovation management
3
International marketing review
3
Journal of education for business
3
Journal of entrepreneurship in emerging economies
3
Journal of international marketing
3
Management research review
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Advances in management & applied economics
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Elgar original reference
2
Global business and finance review
2
International journal of business competition and growth : IJBCG
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
International journal of economic perspectives : IJEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology, policy and management : IJTPM
2
Journal for global business advancement : JGBA
2
Journal of enterprising culture
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
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ECONIS (ZBW)
12
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1
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
2
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
3
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
4
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
5
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
6
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
7
The bottom line : marketing and firm performance
Fine, Leslie M.
- In:
Business horizons
52
(
2009
)
3
,
pp. 209-214
Persistent link: https://www.econbiz.de/10003856305
Saved in:
8
Business marketing in master's programs : a part of fabric
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10003507016
Saved in:
9
Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
Saved in:
10
A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
Saved in:
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