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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet"
~subject:"KMU"
~subject:"Marketingmanagement"
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Marketing
164
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58
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Ko, Eunju
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
2
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1
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Economic analysis : EA
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
27
European journal of marketing : EJM
24
Journal of marketing management : MM
23
Journal of strategic marketing
23
Marketing intelligence & planning
20
Journal of business-to-business marketing
18
Journal of marketing
18
Journal of research in marketing and entrepreneurship : JRME
18
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Marketing theory
14
Springer eBook Collection
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Journal of research in marketing and entrepreneurship
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
EBSCOhost eBook Collection
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of Consumer Marketing
9
Marketing Intelligence & Planning
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Cogent business & management
8
European Journal of Marketing
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
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ECONIS (ZBW)
59
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
3
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
4
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
5
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
8
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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