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Marketing
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Mesak, Hani I.
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European journal of operational research : EJOR
Journal of business research : JBR
163
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
Premier reference source
30
The marketing review
30
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Legends in marketing
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1
Dynamic marketing policies with rating-sensitive consumers : a mean-field games approach
Salhab, Rabih
;
Le Ny, Jérôme
;
Malhamé, Roland P.
; …
- In:
European journal of operational research : EJOR
299
(
2022
)
3
,
pp. 1079-1093
Persistent link: https://www.econbiz.de/10013207227
Saved in:
2
How training on multiple time slices improves performance in churn prediction
Gattermann-Itschert, Theresa
;
Thonemann, Ulrich
- In:
European journal of operational research : EJOR
295
(
2021
)
2
,
pp. 664-674
Persistent link: https://www.econbiz.de/10013205985
Saved in:
3
Forecasting retailer product sales in the presence of structural change
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
Saved in:
4
Profiting from product-harm crises in competitive markets
Rubel, Olivier
- In:
European journal of operational research : EJOR
265
(
2018
)
1
,
pp. 219-227
Persistent link: https://www.econbiz.de/10011805407
Saved in:
5
Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Saved in:
6
A dynamic marketing-operations interface model of new product updates
Sale, R. Samuel
;
Mesak, Hani I.
;
Inman, R. Anthony
- In:
European journal of operational research : EJOR
257
(
2017
)
1
,
pp. 233-242
Persistent link: https://www.econbiz.de/10011639390
Saved in:
7
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
8
Pulsation in a competitive model of advertising-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
Saved in:
9
A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
Clemente-Císar, M.
;
San Matías, S.
;
Giner-Bosch, V.
- In:
European journal of operational research : EJOR
239
(
2014
)
1
,
pp. 276-285
Persistent link: https://www.econbiz.de/10010403513
Saved in:
10
Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Kuthambalayan, Thyagaraj S.
;
Mehta, Peeyush
;
Shanker, Kripa
- In:
European journal of operational research : EJOR
237
(
2014
)
2
,
pp. 617-627
Persistent link: https://www.econbiz.de/10010379981
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