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language:"eng"
~isPartOf:"International journal of market research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Fachzeitschrift"
~subject:"United States"
~subject:"Value creation"
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Fachzeitschrift
United States
Value creation
Marketing
46
Marketing management
13
Marketingmanagement
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Marketing theory
11
Marketingtheorie
11
Consumer behaviour
10
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Stremersch, Stefan
3
Kayande, Ujwal
2
Lehmann, Donald R.
2
Reinartz, Werner J.
2
Roberts, John H.
2
Alavi, Sascha
1
Becker, Maren
1
Boo, Chanil
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Burmeister, Oliver K.
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International journal of market research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of marketing management : MM
18
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of marketing education : JME
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing
12
Journal of business-to-business marketing
10
Marketing intelligence & planning
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of historical research in marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of macromarketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of food products marketing
5
Journal of strategic marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of technology marketing : IJTMkt
4
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ECONIS (ZBW)
16
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16
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1
Yindyamarra : value co-creation with Aboriginal Australians
Lawrence, Jayne
;
Lock, Mark
;
Kleinschafer, Jodie
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 191-214
Persistent link: https://www.econbiz.de/10014246985
Saved in:
2
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
3
How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R.
- In:
International journal of market research
64
(
2022
)
2
,
pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
6
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
7
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
8
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
9
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
10
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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