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language:"eng"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"hrv"
~subject:"Market research"
~subject:"USA"
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Journal of business-to-business marketing
Journal of the Academy of Marketing Science
European Journal of Marketing
28
Journal of business research : JBR
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing management : MM
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
International Journal of Bank Marketing
13
Journal of marketing
13
Political marketing in the United States
13
Journal of marketing education : JME
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing intelligence & planning
11
SpringerLink / Bücher
11
Journal of marketing research : JMR
10
Journal of historical research in marketing
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Series / American Marketing Association
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of Consumer Marketing
7
Journal of business ethics : JOBE
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Australasian marketing journal
6
International journal of forecasting
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The marketing review
6
AMA educators' proceedings
5
Business horizons
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
International journal of market research
5
International journal of wine business research : IJWBR
5
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ECONIS (ZBW)
24
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
3
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
4
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
5
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
6
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
7
Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder P.
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
Saved in:
8
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
9
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
10
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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