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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
European Journal of Marketing
463
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
74
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
62
Marketing theory
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
56
Strategic Direction
54
Journal of historical research in marketing
52
Journal of macromarketing
51
European Business Review
50
Springer eBook Collection
48
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
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1
The current state of big data analytics research in marketing : a systematic review using TCCM approach
Ye, Christine
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 393-415
Persistent link: https://www.econbiz.de/10015048086
Saved in:
2
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
3
Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
4
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
5
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
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6
Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
Saved in:
7
The emergence and implications of Technologized Marketing
Brock, Jürgen Kai-Uwe
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012549092
Saved in:
8
Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 125-129
Persistent link: https://www.econbiz.de/10012497111
Saved in:
9
Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012497114
Saved in:
10
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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