//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"The journal of product & brand management"
~language:"lat"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Heilmittel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Pricing strategy
Arzneimittel
50
Pharmaceuticals
50
Pharmaceutical industry
36
Pharmaindustrie
36
Physicians
12
Ärzte
12
Arzneimittelmarkt
10
Pharmaceutical market
10
Consumer behaviour
9
Konsumentenverhalten
9
Generic drugs
7
Generika
7
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Malaysia
6
Marketing management
6
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Werbewirkung
5
Werbung
5
Brand
4
Brand management
4
Internet marketing
4
Markenartikel
4
Markenführung
4
Online-Marketing
4
Preismanagement
4
Sales promotion
4
Verkaufsförderung
4
Gesundheitskosten
3
Health care costs
3
Internet
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
Latin
Author
All
O'Connor, Genevieve E.
2
Alrasheedy, Alian A
1
Barbro, Patrick A.
1
Chandrashekaran, Rajesh
1
Chen, Jinyan
1
Chressanthis, George A.
1
Davis, Joel J.
1
Eisenstein, Eric M.
1
Ferreira, Marisa
1
Georgi, Christina C.
1
Hu, Yuanjia
1
Karayanni, Despina A.
1
Leal, Joana
1
Li, Ting
1
Mohamed Azmi Ahmad Hassali
1
Paço, Arminda M. Finisterra do
1
Saleem, Fahad
1
Siang, Tan Ching
1
Su, Ling
1
more ...
less ...
Published in...
All
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
The journal of product & brand management
NBER working paper series
15
Journal of health economics
12
NBER Working Paper
10
Journal of pharmaceutical finance, economics & policy
9
OECD Health Statistics
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Health economics
6
Health affairs : at the intersection of health, health care, and policy
5
The European journal of health economics : HEPAC ; health economics in prevention and care
4
CHE research paper
3
Faculty research working paper series / John F. Kennedy School of Government, Harvard University
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
American economic journal : a journal of the American Economic Association
2
CESifo working papers
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion papers / Institut für Volkswirtschaftslehre und Statistik ; Department of Economics, Universität Mannheim
2
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
2
European journal of operational research : EJOR
2
HKS Working Paper
2
Health care management science
2
Health economics review
2
Health marketing quarterly
2
IFN working paper
2
International journal of health care finance and economics
2
International journal of health economics and management
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of the economics of business
2
Journal of global marketing
2
Journal of investment management : JOIM
2
Journal of public policy & marketing
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Review of industrial organization : RIO
2
TILEC discussion paper
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
3
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
4
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
5
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
6
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 359-368
Persistent link: https://www.econbiz.de/10009625050
Saved in:
7
Consumers' utilization of reference prices : the moderating role of involvement
Chandrashekaran, Rajesh
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10009519761
Saved in:
8
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
Saved in:
9
The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->