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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Entrepreneurship"
~subject:"Firm performance"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Working Paper"
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Marketing
55
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
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Journal of the Academy of Marketing Science
Journal of business research : JBR
31
Journal of research in marketing and entrepreneurship : JRME
28
Industrial marketing management : the international journal for industrial and high-tech firms
21
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
11
Journal of research in marketing and entrepreneurship
11
Journal of strategic marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
International journal of entrepreneurship and innovation management
8
Marketing intelligence & planning
8
Operations research
8
The journal of business & industrial marketing
7
Journal of marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Cogent business & management
5
ERIM report series research in management
5
European journal of operational research : EJOR
5
International business review : the official journal of the European International Business Academy
5
Journal of entrepreneurship in emerging economies
5
Journal of macromarketing
5
Journal of marketing education : JME
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Working paper series
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
European journal of marketing : EJM
4
European research studies
4
Journal of business-to-business marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Omega : the international journal of management science
4
Rotterdam Institute for Business Economic Studies
4
The Canadian journal of economics
4
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ECONIS (ZBW)
10
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
Marketing capability and the turnaround of financially distressed firms
Bhattacharya, Abhi
;
Johnson, Joseph
;
Faramarzi, Ashkan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1195-1215
Persistent link: https://www.econbiz.de/10015048173
Saved in:
3
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
4
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Krush, Michael T.
;
Sohi, Ravipreet S.
;
Saini, Amit
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
Saved in:
7
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
8
Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
Saved in:
9
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
10
Marketing and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
Saved in:
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