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language:"eng"
~language:"ces"
~person:"Laczniak, Gene R."
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Marketing
15
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8
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8
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4
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4
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Laczniak, Gene R.
Leeflang, Peter
18
Vrontis, Demetris
16
Layton, Roger A.
15
Lim, Weng Marc
15
Hanssens, Dominique M.
14
Shultz, Clifford J.
14
Kumar, V.
13
Tadajewski, Mark
13
Kotler, Philip
12
Morgan, Neil A.
12
Crittenden, Victoria Lynn
10
Homburg, Christian
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Jones, Rosalind
10
Lusch, Robert F.
10
Miles, Morgan P.
10
Adeola, Ogechi
9
Dholakia, Nikhilesh
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
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9
Melewar, T. C.
9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
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8
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8
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8
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8
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Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Business and politics : B&P
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macromarketing - a global focus ; Vol. 2
1
Marketing and the common good : essays from Notre Dame on societal impact
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ECONIS (ZBW)
15
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1
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
2
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
3
Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
Saved in:
4
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
Saved in:
5
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
6
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.
;
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
Saved in:
7
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
8
The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.
;
Laczniak, Gene R.
;
Facca-Miess, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
Saved in:
9
Caritas in veritate : updating catholic social teaching for responsible marketing strategy
Laczniak, Gene R.
;
Klein, Thomas A.
;
Murphy, Patrick E.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 105-118)
.
2014
Persistent link: https://www.econbiz.de/10009774185
Saved in:
10
Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Business and politics : B&P
14
(
2012
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
Saved in:
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