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language:"eng"
~language:"ces"
~person:"Malshe, Avinash"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Marketing
9
Selling
6
USA
6
United States
6
Verkauf
6
Perception
5
Salespeople
5
Verkaufspersonal
5
Wahrnehmung
5
Interface management
3
Sales promotion
3
Schnittstellenmanagement
3
Verkaufsförderung
3
Sales-marketing interface
2
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Conceptual
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Cross-functional interaction
1
Customer value
1
Dysfunction experience
1
Grounded Theory
1
Grounded theory
1
Intra-organizational dynamics
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Joint Venture
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Kundenwert
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Marketing management
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Marketingmanagement
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Physical distribution
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Saudi Arabia
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Saudi-Arabien
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Malshe, Avinash
Leeflang, Peter
19
Vrontis, Demetris
16
Laczniak, Gene R.
15
Layton, Roger A.
15
Lim, Weng Marc
15
Hanssens, Dominique M.
14
Shultz, Clifford J.
14
Kumar, V.
13
Tadajewski, Mark
13
Kotler, Philip
12
Morgan, Neil A.
12
Crittenden, Victoria Lynn
10
Dholakia, Nikhilesh
10
Hills, Gerald E.
10
Homburg, Christian
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Jones, Rosalind
10
Lusch, Robert F.
10
Miles, Morgan P.
10
Adeola, Ogechi
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Grewal, Dhruv
9
Melewar, T. C.
9
Roberts, John H.
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Brennan, Ross
8
Brown, Stephen
8
Carson, David
8
Gaski, John F.
8
Jaworski, Bernard J.
8
Klein, Thomas A.
8
Kraus, Sascha
8
Le Meunier-FitzHugh, Kenneth
8
Lilien, Gary L.
8
Marinov, Marin A.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of personal selling & sales management : JPSSM
2
Journal of business research : JBR
1
Journal of strategic marketing
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
9
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1
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
2
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
3
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
4
Sales-marketing interface in Saudi Arabia : a commentary
Rouziès, Dominique
;
Segalla, Michael
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1298-1300
Persistent link: https://www.econbiz.de/10009562029
Saved in:
5
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
6
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
7
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
8
Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
3
,
pp. 207-225
Persistent link: https://www.econbiz.de/10003882814
Saved in:
9
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
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