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language:"eng"
~language:"nep"
~source:"usbk"
~subject:"Advertising"
~subject:"Marketing"
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Subject
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Advertising
Marketing
Management
311
Aufsatzsammlung
164
Werbung
133
Strategisches Management
126
Internet
125
Unternehmen
106
Einführung
105
Verbraucherverhalten
93
Ratgeber
89
Markenpolitik
84
Marketingmanagement
82
Kundenmanagement
77
Verkauf
71
Dienstleistung
68
Fallstudiensammlung
67
USA
62
Tourismus
60
Internet marketing
56
Brand name products
54
Electronic Commerce
54
Klein- und Mittelbetrieb
53
Strategische Planung
53
Kongress
52
Lehrbuch
49
Marketing.
43
Marketingstrategie
43
Selling
42
Small business
40
Wörterbuch
40
United States
37
Öffentlichkeitsarbeit
37
Consumer behavior
36
Kommunikation
35
Verkaufstechnik
35
Markenartikel
34
Zielgruppe
34
Strategic planning
33
Design
32
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32
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Bibliographie
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36
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22
Wörterbuch
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2,560
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66
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Kotler, Philip
55
McDonald, Malcolm
15
Baker, Michael John
14
Armstrong, Gary
12
Kerin, Roger A.
12
Ferrell, Odies C.
11
Forsyth, Patrick
11
Hair, Joseph F.
10
Jobber, David
10
Levinson, Jay Conrad
10
Lovelock, Christopher H.
10
Palmer, Adrian
10
Blythe, Jim
9
Lamb, Charles William
9
Lancaster, Geoffrey
9
Peter, Jerome Paul
9
Brown, Stephen
8
Clow, Kenneth E.
8
Fill, Chris
8
Hiam, Alexander
8
Kurtz, David L.
8
Perreault, William D.
8
Piercy, Nigel
8
Sheth, Jagdish N.
8
Cheverton, Peter
7
Godin, Seth
7
Hartley, Robert F.
7
Homburg, Christian
7
Kitchen, Philip J.
7
MacDaniel, Carl
7
McCarthy, Edmund Jerome
7
Pride, William M.
7
Aaker, David A.
6
Baack, Donald
6
Bateson, John E. G.
6
Bitner, Mary Jo
6
Cravens, David W.
6
Dibb, Sally
6
Doyle, Peter
6
Koschnick, Wolfgang J.
6
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American Marketing Association
14
European Society for Opinion and Marketing Research
4
Chartered Institute of Marketing <London>
3
College of Commerce <Chicago, Ill.>
3
Chartered Institute of Marketing
2
European Association for Industrial Marketing Research
2
European Marketing Academy
2
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <11, 1992, Chicago, Ill.>
1
Arbeitsgemeinschaft für Marketing
1
Ashridge
1
BDW, Deutscher Kommunikationsverband
1
British Shops and Stores Association
1
Bund Deutscher Verkaufsförderer und Trainer
1
Business for Social Responsibility <Washington, DC>
1
Chartered Institute of Bankers <London>
1
Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Dentsū-kōkoku-KK <Tōkyō>
1
Direct Marketing Creative Guild
1
Economic Research Centre
1
European Marketing Confederation
1
Europäische Kommission / Tacis Technical Dissemination Project
1
Fifty Lessons Limited <London>
1
Financial Times Limited <London>
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Angewandtes Marketing
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
IMP Group
1
INSTITUTE OF MANAGEMENT
1
Ilmenauer Wirtschaftsforum <8, 1996, Ilmenau>
1
Institut für Marktorientierte Unternehmensführung <Mannheim>
1
Institute for the Study of Business Markets <University Park, Pa.>
1
Institute of Export <London>
1
Institute of Leadership and Management <London>
1
International Conference on Business History <7, 1980, Shizuoka>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
9
Routledge interpretive marketing research
7
Foundations and trends in marketing : FTMKT
6
International series in quantitative marketing
6
Journal of nonprofit & public sector marketing
5
Marketing theory and applications
5
Professional certificate in marketing / The Chartered Institute of Marketing, CIM
5
Routledge advances in management and business studies
4
Routledge advances in tourism
4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Advances in international marketing : a research annual
3
Business development manuals
3
CIM practice & revision kit / Professional certificate in marketing
3
CIM practice & revision kit / Professional post-graduate diploma in marketing
3
Journal of euro-marketing
3
Research papers from the Chair of Marketing / Fernuniversität in Hagen
3
[International encyclopedia of modern hospitality and tourism management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Beiträge zur Tracking-Forschung
2
Bibliography series / American Marketing Association
2
CIM practice & revision kit / Professional diploma in marketing
2
IFLA publications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of product development : IJPD
2
International series in operations research & management science
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Legends in marketing series
2
Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
2
Meddelanden från Svenska Handelshögskolan
2
Proceedings of the ... EMAC Conference
2
Proceedings of the ... annual conference of the European Marketing Academy
2
Sage library of social research
2
The journal of brand management : an international journal
2
Advances in international marketing / Supplement
1
Advances in strategic management : a research annual
1
Approaches to semiotics
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Aspects of tourism
1
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Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
9,222
Other ZBW resources
2,084
BASE
772
EconStor
108
OLC EcoSci
61
RePEc
57
USB Cologne (business full texts)
43
ArchiDok
4
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Showing
1
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10
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2,775
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date (oldest first)
1
Party marketing : the easiest way to successful marketing
Moe, Harald
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009527685
Saved in:
2
Marketing
Elliott, Greg
-
2012
-
2nd ed.
Persistent link: https://www.econbiz.de/10009590519
Saved in:
3
Pricing strategies : a marketing approach
Schindler, Robert M.
-
2012
Persistent link: https://www.econbiz.de/10009420221
Saved in:
4
The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services
Foote, Cameron S.
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009496029
Saved in:
5
Making waves : [how to ride the chaos with direct response integrated marketing]
Catling, Tina
;
Davies, Mark
-
2011
Persistent link: https://www.econbiz.de/10009528528
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., International student ed.
Persistent link: https://www.econbiz.de/10008815460
Saved in:
7
The 30 day MBA in marketing : your fast track guide to business success
Barrow, Colin
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009284190
Saved in:
8
Marketing
Hult, G. Tomas M.
;
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
16th ed.
Persistent link: https://www.econbiz.de/10009285407
Saved in:
9
Lead with your customer : transform culture and brand into world-class excellence
Jones, Mark David
;
Kober, J. Jeff
-
2010
Persistent link: https://www.econbiz.de/10008728258
Saved in:
10
Marketing : an introduction
Masterson, Rosalind
;
Pickton, David
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10008751124
Saved in:
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