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language:"eng"
~language:"pol"
~subject:"Brand management"
~subject:"Market research"
~type_genre:"Reprint"
~type_genre:"Wörterbuch"
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Evolving and emerging issues in marketing strategy
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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3
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
4
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
5
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
6
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
7
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
8
Wörterbuch für Marketing und Media : deutsch-englisch, english-german
Head, Peter
;
Speetzen, Rolf
-
1998
Persistent link: https://www.econbiz.de/10000682616
Saved in:
9
Standard-Wörterbuch für Werbung, Massenmedien und Marketing
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10014511760
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