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language:"eng"
~language:"und"
~person:"Green, Paul E."
~person:"Peter, Jerome Paul"
~subject:"Theorie"
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Theorie
Marketing
34
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19
Marketing management
18
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12
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10
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Green, Paul E.
Peter, Jerome Paul
Kotler, Philip
20
Franses, Philip Hans
17
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
Leeflang, Peter
8
McDaniel, Carl D.
8
Hair, Joseph F.
7
Wierenga, Berend
7
Hruschka, Harald
6
Malhotra, Naresh K.
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Kaiser, Ulrich
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
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4
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4
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4
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Emran, M. Shahe
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McCarthy, Edmund Jerome
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Rudanko, Leena
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Spiegler, Ran
4
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3
Ahlert, Dieter
3
Arkolakis, Costas
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3
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3
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Editor's series in marketing
1
Fundamentals of marketing research ; Vol. 6
1
International series in quantitative marketing : ISQM
1
McGraw-Hill/Irwin series in marketing
1
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ECONIS (ZBW)
17
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1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
2
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
4
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
6
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
8
Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541534
Saved in:
9
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
10
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
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