//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Braunstein, Andrew W."
~person:"Leeflang, Peter"
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Theorie
Theory
4
Abteilung
3
Department
3
Firm performance
3
Führungskräfte
3
Managers
3
Marketing management
3
Marketingmanagement
3
Unternehmenserfolg
3
1987-1989
2
Befragung
2
Comparison
2
Consumer behaviour
2
Dynamische Wirtschaftstheorie
2
Economic dynamics
2
Estimation theory
2
Gewinn
2
Interview
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Netherlands
2
Niederlande
2
OECD countries
2
OECD-Staaten
2
Profit
2
Schätztheorie
2
Statistical theory
2
Statistische Methodenlehre
2
USA
2
United States
2
Vergleich
2
1974-1999
1
Advertising
1
Advertising effects
1
Arzneimittel
1
Betriebliche Kennzahl
1
Bewertung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Festschrift
Floppy disk
Handbook
Article in journal
16
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
Author
All
Braunstein, Andrew W.
Leeflang, Peter
Laczniak, Gene R.
13
Vrontis, Demetris
13
Kumar, V.
12
Layton, Roger A.
12
Lim, Weng Marc
12
Hanssens, Dominique M.
11
Shultz, Clifford J.
11
Tadajewski, Mark
11
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Gilmore, Audrey
9
Sheth, Jagdish N.
9
Crittenden, Victoria Lynn
8
Ferrell, Odies C.
8
Hills, Gerald E.
8
Lusch, Robert F.
8
Malshe, Avinash
8
Stremersch, Stefan
8
Brown, Stephen
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Grewal, Rajdeep
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kraus, Sascha
7
Kumar, Satish
7
Lilien, Gary L.
7
Miles, Morgan P.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Uslay, Can
7
Wagner, Udo
7
Babin, Barry J.
6
Beninger, Stefanie
6
Brennan, Ross
6
Dholakia, Nikhilesh
6
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
2
Best papers proceedings
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Italian journal of marketing : ITJM
1
Journal of international marketing
1
Journal of marketing
1
Marketing : journal of research and management
1
Schmalenbach business review : sbr
1
Studies in economic analysis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Thriving through turbulence : lessons from marketing academia and marketing practice
Hoekstra, Janita Cornelia
;
Leeflang, Peter
- In:
European management journal
41
(
2023
)
5
,
pp. 730-743
Persistent link: https://www.econbiz.de/10014495945
Saved in:
2
Marketing in the era of COVID-19
Hoekstra, Janita Cornelia
;
Leeflang, Peter
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
Saved in:
3
Improving marketing's contribution to new product development
Drechsler, Wenzel
;
Natter, Martin
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10009723177
Saved in:
4
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
5
Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
6
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
7
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
8
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
9
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
10
Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->