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language:"eng"
~person:"Doyle, Peter"
~person:"Pride, William M."
~subject:"Innovation"
~subject:"Marketing management"
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Innovation
Marketing management
Marketing
33
Marketingmanagement
15
Marktforschung
5
Market research
4
Shareholder-Value-Analyse
4
Management
3
Theorie
3
Theory
3
Absatz
2
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2
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2
Beziehungsmarketing
2
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2
Innovationsmanagement
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
Betriebswirtschaftliche Einführungsschriften
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1
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Doyle, Peter
Pride, William M.
Kotler, Philip
55
Kerin, Roger A.
23
Hartley, Steven W.
19
Peter, Jerome Paul
17
Armstrong, Gary
15
Keller, Kevin Lane
15
Donnelly, James H.
14
Rudelius, William
12
Sheth, Jagdish N.
11
Vrontis, Demetris
11
Piercy, Nigel
10
Adeola, Ogechi
8
Baker, Michael John
8
Hinson, Robert
8
Morgan, Neil A.
8
Thrassou, Alkis
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
Kohlbacher, Florian
7
Speh, Thomas W.
7
Andreasen, Alan R.
6
Balmer, John M. T.
6
Boyd, Harper W.
6
Carson, David
6
Cravens, David W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Gilmore, Audrey
6
Herstatt, Cornelius
6
Jaworski, Bernard J.
6
Jobber, David
6
Jones, Rosalind
6
Kurtz, David L.
6
Lamb, Charles W.
6
Lim, Weng Marc
6
Morrish, Sussie C.
6
O'Cass, Aron
6
Palmer, Adrian
6
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Chartered Institute of Marketing
1
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Images of strategy
1
International marketing ; Vol. 1
1
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
1
The Harper and Row European marketing series
1
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ECONIS (ZBW)
16
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1
Innovation in marketing
Doyle, Peter
(
ed.
);
Bridgewater, Susan
(
ed.
)
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
Saved in:
2
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
5
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2008
-
2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
Saved in:
6
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
7
Marketing management and strategy
Doyle, Peter
;
Stern, Philip
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10003095412
Saved in:
8
Strategy as marketing
Doyle, Peter
- In:
Images of strategy
,
(pp. 331-355)
.
2003
Persistent link: https://www.econbiz.de/10001754671
Saved in:
9
Marketing management and strategy
Doyle, Peter
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10001593160
Saved in:
10
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2000
Persistent link: https://www.econbiz.de/10001495167
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