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language:"eng"
~person:"Peter, Jerome Paul"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Marketing
26
Marketing management
17
Theorie
13
Theory
13
Marktforschung
6
Verbraucherverhalten
6
Market research
5
Consumer behaviour
4
Management
4
Einführung
3
Strategisches Management
3
Consumer behavior
2
Selling
2
Verkauf
2
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1
Marketingpolitik
1
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1
USA
1
United States
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2
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Peter, Jerome Paul
Kotler, Philip
63
Kerin, Roger A.
23
Keller, Kevin Lane
20
Hartley, Steven W.
19
Sheth, Jagdish N.
16
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Lim, Weng Marc
11
Baker, Michael John
10
Gbadamosi, Ayantunji
10
Piercy, Nigel
10
Aaker, David A.
9
Adeola, Ogechi
9
Doyle, Peter
9
McDonald, Malcolm
9
Morgan, Neil A.
9
Vrontis, Demetris
9
Hinson, Robert
8
Krishnamurthy, Sandeep
8
Lindgreen, Adam
8
Parsons, Elizabeth
8
Sandıkçı, Özlem
8
Tadajewski, Mark
8
Boone, Louis E.
7
Dholakia, Nikhilesh
7
Dwivedi, Yogesh Kumar
7
Ferrell, Odies C.
7
Hollensen, Svend
7
Hutt, Michael D.
7
Maclaran, Pauline
7
Mogaji, Emmanuel
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Chaffey, Dave
6
Cravens, David W.
6
Day, George S.
6
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill higher education
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008735559
Saved in:
7
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
8
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
9
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
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