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language:"eng"
~subject:"Firm performance"
~subject:"Organisationsstruktur"
~subject:"Theory"
~type_genre:"Reprint"
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Firm performance
Organisationsstruktur
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Marketing
79
USA
15
United States
15
Marketing theory
12
Marketingtheorie
12
Marketingmanagement
11
Marketing management
10
Theorie
6
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5
Globalisierung
5
Globalization
5
Markenführung
5
Beziehungsmarketing
4
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4
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Developing countries
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3
Performance measurement
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1945-2008
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2
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Achrol, Ravi S.
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Brodie, Roderick J.
1
Butler, Patrick
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Conant, Jeffrey S.
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Coviello, Nicole E.
1
Doyle, Peter
1
Garriga, Elisabet
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Johnston, Wesley J.
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Lane, Nikala
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Le Meunier-FitzHugh, Kenneth
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Leeflang, Peter
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Melé Carné, Domènec
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Mokwa, Michael P.
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Moorman, Christine
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Roering, Kenneth J.
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Ruekert, Robert W.
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Walker, Orville C.
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Marketing strategy organization and implementation
2
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2
Corporate social responsibility
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Evolving and emerging issues in marketing strategy
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International marketing ; Vol. 1
1
Learning by populations of organizations
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Strategic sales and strategic marketing
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ECONIS (ZBW)
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1
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
2
Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine
-
2009
Persistent link: https://www.econbiz.de/10003832338
Saved in:
3
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
4
Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
-
2009
Persistent link: https://www.econbiz.de/10003836614
Saved in:
5
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
6
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
7
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
8
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
9
Evolution of the marketing organization : new forms for turbulent environments
Achrol, Ravi S.
-
2008
Persistent link: https://www.econbiz.de/10003798281
Saved in:
10
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
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