//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"hun"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
109
Marketingmanagement
109
International marketing
27
Internationales Marketing
26
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Multinationales Unternehmen
19
Transnational corporation
19
Firm performance
16
Unternehmenserfolg
16
Brand management
15
Markenführung
15
Social Web
15
Social web
15
Beziehungsmarketing
13
Relationship marketing
13
USA
13
United States
13
International market entry
11
Internationaler Markteintritt
11
Brand image
10
Markenimage
10
Competitive advantage
9
Emerging economies
9
Schwellenländer
9
Wettbewerbsvorteil
9
KMU
7
Marketing
7
SME
7
Strategic management
7
Strategisches Management
7
Export
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Advertising
5
Advertising effects
5
China
5
Customer value
5
more ...
less ...
Online availability
All
Undetermined
38
Free
2
Type of publication
All
Article
99
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Collection of articles of several authors
7
Sammelwerk
7
Case study
5
Fallstudie
5
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Interview
1
more ...
less ...
Language
All
Hungarian
English
Author
All
Mellahi, Kamel
3
Shoham, Aviv
3
Barnes, Bradley R.
2
Edelman, David C.
2
Mela, Carl F.
2
Mitręga, Maciej
2
Morgan, Neil A.
2
Pfajfar, Gregor
2
Vrontis, Demetris
2
Abimbola, Temi
1
Acikgoz, Fulya
1
Ahmed, Zafar U.
1
Akter, Shahriar
1
Alden, Vernon R.
1
Annunziata, Azzurra
1
Aral, Sinan
1
Ascarza, Eva
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Berger, Ron
1
Bertini, Marco
1
Bharadwaj, Sundar
1
Birnbaum, Daniel
1
Bolat, Elvira
1
Bormann, Patrick
1
Bortoluzzi, Guido
1
Brinker, Scott
1
Buratti, Andrea
1
Burnaz, Sebnem
1
Bình Nghiêm-Phú
1
Cabanelas, Pablo
1
Callaway, Stephen K.
1
Campos, Emilio Gonzalo
1
Canavari, Maurizio
1
Carlotti, Steve
1
Champniss, Guy
1
Chao, Paul
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of marketing research : JMR
41
Springer eBook Collection
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
International review on public and non-profit marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
109
Showing
1
-
10
of
109
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
3
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
4
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
5
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
6
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
10
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->