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language:"swe"
~language:"eng"
~person:"Pitt, Leyland F."
~subject:"Marketing management"
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Search: subject_exact:"Marketingkonzeption"
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Marketing management
Marketingmanagement
17
Brand management
4
Markenführung
4
Luxury goods
3
Luxusgüter
3
Marketing
3
Marketing strategy
3
Wein
3
Wine
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand image
2
Business-to-business marketing
2
Consumer behaviour
2
Creativity
2
Geheimhaltung
2
Internet marketing
2
Konsumentenverhalten
2
Kreativität
2
Lieferantenmanagement
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Secrecy
2
Social Web
2
Social web
2
Supplier relationship management
2
Weinbau
2
Wine industry
2
Wine marketing
2
Aesthetics
1
Arzneimittelmarkt
1
Brand
1
Branding strategy
1
Business cycle
1
Business start-up
1
Business-to-Business-Marketing
1
Consumer goods industry
1
Consumers
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16
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1
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16
Aufsatz in Zeitschrift
16
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Swedish
English
Author
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Pitt, Leyland F.
Kotler, Philip
66
Sheth, Jagdish N.
41
Kumar, V.
37
Keller, Kevin Lane
33
Vrontis, Demetris
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
O'Cass, Aron
24
Piercy, Nigel
23
Melewar, T. C.
22
Varadarajan, Rajan
22
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Kaiser, Harry M.
18
Calantone, Roger J.
17
Homburg, Christian
17
McDonald, Malcolm
17
Palmatier, Robert W.
17
Adeola, Ogechi
16
Cadogan, John W.
16
Di Benedetto, C. Anthony
16
Foroudi, Pantea
16
Gilmore, Audrey
16
Hunt, Shelby D.
16
Jaworski, Bernard J.
16
Lindgreen, Adam
16
Shankar, Venkatesh
16
Singh, Ramendra
16
Yan, Ruiliang
16
Armstrong, Gary
15
Grönroos, Christian
15
Pelsmacker, Patrick de
15
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Business horizons
5
California management review
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research : IJWBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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1
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
3
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
4
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
5
Special issue of the journal of strategic marketing "the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.
;
Treen, Emily
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
Saved in:
6
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
7
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
8
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
9
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
10
It's a secret : marketing value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Saved in:
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