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person:"Avis, Mark"
~person:"Back, Ki-Joon"
~person:"Huber, Frank"
~person:"Loureiro, Sandra Maria Correia"
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Search: subject_exact:"Brand relationship"
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Brand loyalty
12
Markentreue
12
Beziehungsmarketing
9
Brand management
9
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9
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9
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9
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brand loyalty
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Affective engagement
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Avis, Mark
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2
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1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
13
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
5
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
6
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
9
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
10
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
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