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person:"Fritz, Wolfgang"
~person:"Karjaluoto, Heikki"
~person:"Law, Chun Hung Roberts"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Fritz, Wolfgang
Karjaluoto, Heikki
Law, Chun Hung Roberts
Asongu, Simplice
106
Dwivedi, Yogesh Kumar
64
Greenstein, Shane M.
59
Peitz, Martin
54
Goldfarb, Avi
53
Knieps, Günter
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Martens, Bertin
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Pénard, Thierry
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Ruyter, Ko de
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28
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
19
International journal of hospitality management
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Journal of travel and tourism marketing
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International journal of contemporary hospitality management
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Journal of vacation marketing : an international journal
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Research in international business and finance
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
97
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
6
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
7
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
8
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
9
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
10
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
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