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person:"Fritz, Wolfgang"
~person:"Karjaluoto, Heikki"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
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Fritz, Wolfgang
Karjaluoto, Heikki
Asongu, Simplice
106
Greenstein, Shane M.
69
Dwivedi, Yogesh Kumar
66
Bauer, Hans H.
61
Wirtz, Bernd W.
61
Peitz, Martin
60
Goldfarb, Avi
58
Knieps, Günter
55
Skiera, Bernd
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Law, Chun Hung Roberts
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Law, Rob
43
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Ghose, Anindya
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Härdle, Wolfgang
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Valletti, Tommaso M.
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Hinz, Oliver
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Pénard, Thierry
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Haucap, Justus
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Jullien, Bruno
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Krcmar, Helmut
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
19
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
5
International journal of e-business research : an official publication of the Information Resources Management Association
3
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
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2
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
2
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2
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business intelligence and analytics in small and medium enterprises
1
Contemporary issues in digital marketing
1
Digital business
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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European journal of marketing : EJM
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Industry 5.0 : Creative and Innovative Organizations
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of customer behaviour
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Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Luxury marketing : a challenge for theory and practice
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
Research in international business and finance
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
Technological forecasting & social change : an international journal
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Tourism management perspectives : TMP
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
76
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1
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
6
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
7
Mobile advertising framework : format, location and context
Aslam, Bilal
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 53-74)
.
2020
Persistent link: https://www.econbiz.de/10012161786
Saved in:
8
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
9
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
10
Mobile money as a driver of digital financial inclusion
Shaikh, Aijaz A.
;
Glavee-Geo, Richard
;
Karjaluoto, Heikki
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250622
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