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person:"Günter, Bernd"
~person:"Han, Heesup"
~person:"Herrmann, Andreas"
~person:"Ruyter, Ko de"
~person:"Svensson, Göran"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
155
Relationship marketing
155
Consumer behaviour
61
Konsumentenverhalten
61
Customer satisfaction
57
Kundenzufriedenheit
57
Theorie
28
Theory
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Lieferantenmanagement
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Supplier relationship management
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25
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satisfaction
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trust
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112
German
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Günter, Bernd
Han, Heesup
Herrmann, Andreas
Ruyter, Ko de
Svensson, Göran
Bruhn, Manfred
70
Homburg, Christian
58
Kumar, V.
57
Hollebeek, Linda D.
44
Verhoef, Peter C.
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
30
Krafft, Manfred
28
Loureiro, Sandra Maria Correia
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Thaichon, Park
27
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Quach, Sara
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Stock-Homburg, Ruth
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Töpfer, Armin
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Wilde, Klaus D.
24
Bang, Nguyen
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Wieseke, Jan
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
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International journal of hospitality management
17
Journal of travel and tourism marketing
17
International journal of contemporary hospitality management
6
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
The journal of business & industrial marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
International journal of business excellence
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of service research : JSR
3
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of business excellence : IJBEX
2
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing
2
Journal of retailing and consumer services
2
Marketing in kleinen und mittleren Unternehmen
2
Marketing intelligence & planning
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Tourism management : research, policies, practice
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Planung : ZP
2
African journal of economic and management studies : AJEMS
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Contemporary research in e-branding
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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ECONIS (ZBW)
155
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155
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
7
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
8
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
9
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
10
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
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