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person:"Günter, Bernd"
~person:"Kenning, Peter"
~person:"Svensson, Göran"
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Beziehungsmarketing
53
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Günter, Bernd
Kenning, Peter
Svensson, Göran
Bruhn, Manfred
74
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
52
Hollebeek, Linda D.
40
Verhoef, Peter C.
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Gil Saura, Irene
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Loureiro, Sandra Maria Correia
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Stauss, Bernd
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Thaichon, Park
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Georgi, Dominik
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Walsh, Gianfranco
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Grewal, Dhruv
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Quach, Sara
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Agnihotri, Raj
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Hyun, Sunghyup Sean
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Wilde, Klaus D.
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Vrontis, Demetris
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22
Matzler, Kurt
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Wieseke, Jan
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The journal of business & industrial marketing
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International journal of procurement management
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Journal of business-to-business marketing
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International journal of business excellence
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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African journal of economic and management studies : AJEMS
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Die Betriebswirtschaft : DBW
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European business review
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International journal of business governance and ethics : IJBGE
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International journal of contemporary hospitality management
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International journal of electronic customer relationship management : IJECRM
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International journal of logistics economics and globalisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Kundenmanagement
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Marketing in kleinen und mittleren Unternehmen
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
South African journal of economic and management sciences
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
53
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
5
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
6
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
7
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
8
More than a financial alternative : discovering equity crowdfunding as a tool for entrepreneurial ventures to acquire loyal customers
Hoffmann, Carina
;
Moritz, Alexandra
;
Kenning, Peter
- In:
International journal of entrepreneurship and small …
47
(
2022
)
1
,
pp. 82-108
Persistent link: https://www.econbiz.de/10013455493
Saved in:
9
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
Saved in:
10
Balancing reactions and actions between service receivers and service providers to resolve service failures
Magaña Carrillo, Irma
;
Svensson, Göran
;
Otero-Neira, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10013198109
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