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person:"Günter, Bernd"
~person:"Kumar, V."
~person:"Svensson, Göran"
~person:"Wilde, Klaus D."
~subject:"Marketing management"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Marketing management
Beziehungsmarketing
123
Relationship marketing
123
Lieferantenmanagement
32
Supplier relationship management
32
Customer satisfaction
29
Kundenzufriedenheit
29
Customer value
27
Kundenwert
27
Consumer behaviour
24
Konsumentenverhalten
24
Marketingmanagement
19
Confidence
16
Vertrauen
16
B-to-B-Marketing
15
Business-to-business marketing
15
Theorie
13
Theory
13
Computer-assisted marketing
10
IT-gestütztes Marketing
10
Customer integration
9
Performance measurement
9
Performance-Messung
9
USA
9
United States
9
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Beschwerdemanagement
8
Complaint management
8
Dienstleistungsqualität
8
Job satisfaction
8
Kundenintegration
8
Service quality
8
trust
8
Customer analysis
7
Kundenanalyse
7
Satisfaction
7
customer lifetime value
7
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Author
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Günter, Bernd
Kumar, V.
Svensson, Göran
Wilde, Klaus D.
Terho, Harri
9
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Grönroos, Christian
6
Homburg, Christian
6
Petersen, J. Andrew
6
Quach, Sara
6
Bauer, Hans H.
5
Bruhn, Manfred
5
Casidy, Riza
5
Eisingerich, Andreas B
5
Ratten, Vanessa
5
Vrontis, Demetris
5
Finne, Åke
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Liu, Gordon
4
Malthouse, Edward C.
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Salo, Jari
4
Thaichon, Paramaporn
4
Thaichon, Park
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Butkouskaya, Vera
3
Chan-Olmsted, Sylvia M.
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Gierl, Heribert
3
Gil Saura, Irene
3
Gilmore, Audrey
3
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Published in...
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Journal of the Academy of Marketing Science
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic customer relationship management : IJECRM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing mix decisions : new perspectives and practices
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Review of marketing research
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
5
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
6
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
7
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
8
Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 811-849)
.
2011
Persistent link: https://www.econbiz.de/10008858188
Saved in:
9
IT-Unterstützung von Marketing-Prozessen
Leußer, Wolfgang
;
Rühl, Denise
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 601-650)
.
2011
Persistent link: https://www.econbiz.de/10008858195
Saved in:
10
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
1
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