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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
61
Relationship marketing
61
Consumer behaviour
10
Dienstleistungsmarketing
10
Konsumentenverhalten
10
Lieferantenmanagement
10
Marketing management
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Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Kumar, V.
78
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Homburg, Christian
34
Smith, Alan D.
33
Thaichon, Park
32
Prentice, Catherine
31
Mittal, Vikas
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Grewal, Dhruv
27
Neslin, Scott A.
27
Aksoy, Lerzan
26
Quach, Sara
26
Agnihotri, Raj
25
Vrontis, Demetris
25
Heinonen, Kristina
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Lemon, Katherine N.
24
Rather, Raouf Ahmad
24
Ruyter, Ko de
24
Bang, Nguyen
23
Payne, Adrian
23
Reinartz, Werner J.
23
Bruhn, Manfred
22
Gustafsson, Anders
22
Brodie, Roderick J.
21
Eggert, Andreas
21
Sesé, F. Javier
21
So, Kevin Kam Fung
21
Wieseke, Jan
21
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Svenska Handelshögskolan <Helsinki>
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Meddelanden från Svenska Handelshögskolan
5
The journal of services marketing
3
European journal of marketing : EJM
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European journal of operational research : EJOR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Decision support systems : DSS ; the international journal
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Handbook of relationship marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Managing service quality : MSQ ; an international journal
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The Routledge handbook of service research insights and ideas
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
3
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11
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
12
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
13
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
14
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
15
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
16
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
17
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
18
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
19
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
20
Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
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