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person:"Jabbar, Mohammad A."
~person:"McDonald, Malcolm"
~type:"book"
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Jabbar, Mohammad A.
McDonald, Malcolm
Kotler, Philip
207
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192
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159
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116
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67
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66
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71
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
72
Marketing in manageable bites : for busy managers and overworked students
Meldrum, Mike
;
McDonald, Malcolm
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004724331
Saved in:
73
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004053321
Saved in:
74
Strategic marketing planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
75
Strategic marketing planning
McDonald, Malcolm
-
1996
-
2. ed.
Persistent link: https://www.econbiz.de/10004304580
Saved in:
76
Marketing strategies : new approaches, new techniques
McDonald, Malcolm
(
ed.
)
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000543648
Saved in:
77
Key marketing concepts
Meldrum, Mike
;
McDonald, Malcolm
-
1995
Persistent link: https://www.econbiz.de/10004319674
Saved in:
78
Marketing : an introductory text
Christopher, Martin
;
McDonald, Malcolm
-
1995
Persistent link: https://www.econbiz.de/10004247271
Saved in:
79
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden
;
McDonald, Malcolm
-
1994
Persistent link: https://www.econbiz.de/10004171744
Saved in:
80
Marketing by matrix : [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern]
McDonald, Malcolm
;
Leppard, John
-
1993
Persistent link: https://www.econbiz.de/10004158916
Saved in:
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