//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Albers, Sönke"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~subject:"Nonprofit-Marketing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Nonprofit-Marketing
Marketing management
14
Marketing
7
Brand management
6
Markenführung
6
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
USA
2
United States
2
Value analysis
2
Wertanalyse
2
Behavioral economics
1
Brand extension
1
Markentransfer
1
Marketing theory
1
Marketingtheorie
1
New product development
1
Nonprofit marketing
1
Produktentwicklung
1
Social Marketing
1
Social marketing
1
Verhaltensökonomik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Book section
Lehrbuch
63
Textbook
54
Glossar enthalten
24
Glossary included
24
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
14
Graue Literatur
10
Non-commercial literature
10
Case study
8
Fallstudie
8
Arbeitspapier
6
Reprint
6
Working Paper
6
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
4
Einführung
4
Guidebook
4
Ratgeber
4
Collection of articles of several authors
3
Hochschulschrift
3
Sammelwerk
3
Thesis
3
CD-ROM, DVD
2
Collection of articles written by one author
2
Elektronischer Datenträger
2
Handbook
2
Handbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Abstract
1
Bibliografie
1
Fallstudiensammlung
1
Festschrift
1
Interview
1
Medienkombination
1
Nachschlagewerk
1
more ...
less ...
Language
All
English
13
German
1
Author
All
Kotler, Philip
Albers, Sönke
Hartley, Steven W.
Keller, Kevin Lane
Bruhn, Manfred
18
Meffert, Heribert
15
Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
Homburg, Christian
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Belz, Christian
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hinson, Robert
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Köhler, Richard
5
Nufer, Gerd
5
Pepels, Werner
5
Ratten, Vanessa
5
Schultz, Don E.
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
Calder, Bobby J.
4
more ...
less ...
Published in...
All
Measuring and managing brands
3
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
6
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->