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person:"Kotler, Philip"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
~type_genre:"Reference book"
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Marketingmanagement
Marketing management
16
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8
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7
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7
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5
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5
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4
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Kotler, Philip
Hartley, Steven W.
Keller, Kevin Lane
Meffert, Heribert
32
Bruhn, Manfred
20
Kirchgeorg, Manfred
17
Nufer, Gerd
17
Bauer, Hans H.
16
Drees, Norbert
16
Backhaus, Klaus
15
Homburg, Christian
15
Wiedmann, Klaus-Peter
15
Fritz, Wolfgang
14
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12
Kaiser, Harry M.
11
Huber, Frank
10
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9
Burmann, Christoph
9
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8
Trommsdorff, Volker
8
Adeola, Ogechi
7
Ahlert, Dieter
7
Belz, Christian
7
Berndt, Ralph
7
Diller, Hermann
7
Pepels, Werner
7
Smith, N. Craig
7
Carpenter, Gregory S.
6
Cova, Bernard
6
Franses, Philip Hans
6
Kleinaltenkamp, Michael
6
Krafft, Manfred
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Spiller, Achim
6
Steffenhagen, Hartwig
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Brem, E.
5
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Measuring and managing brands
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Kellogg on marketing : the marketing faculty of the kellog school of management
2
Brand management ; Vol. 1
1
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1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Report / Marketing Science Institute
1
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1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
16
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1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
6
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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