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person:"Kotler, Philip"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
~type_genre:"Reference book"
~type_genre:"Reprint"
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Search: subject_exact:"Market-orientated perspective"
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Marketingmanagement
Marketing management
8
Brand management
6
Markenführung
6
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Marketing
3
Brand extension
2
Markentransfer
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Value analysis
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Wertanalyse
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Brand architecture
1
Corporate reputation
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Firmenimage
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Markenarchitektur
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Markenpolitik
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Marketing theory
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Marketingtheorie
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Kotler, Philip
Hartley, Steven W.
Keller, Kevin Lane
Meffert, Heribert
17
Drees, Norbert
16
Backhaus, Klaus
12
Fritz, Wolfgang
12
Nufer, Gerd
12
Kaiser, Harry M.
11
Albers, Sönke
9
Bauer, Hans H.
9
Huber, Frank
9
Wiedmann, Klaus-Peter
9
Homburg, Christian
7
Kirchgeorg, Manfred
7
Brem, E.
5
Burmann, Christoph
5
Franses, Philip Hans
5
Grönroos, Christian
5
Simon, Hermann
5
Smith, N. Craig
5
Boulding, William
4
Chandon, Pierre
4
Kay, Rosemarie
4
Koschnick, Wolfgang J.
4
Kranzusch, Peter
4
Möller, K. E. Kristian
4
Ormrod, Robert P.
4
Soberman, David A.
4
Spiller, Achim
4
Suprinovič, Olga
4
Söderlund, Magnus
4
Varadarajan, P. Rajan
4
Aaker, David A.
3
Anderson, Kym
3
Appelmann, Eva
3
Bartling, Björn
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Eagle, Lynne C.
3
Fehr, Ernst
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Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
8
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
7
Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10001857106
Saved in:
8
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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