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person:"Nies, Salome"
~person:"Rubio Benito, Natalia"
~subject:"Handelsmarke"
~subject:"Retail price"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Eigenmarke des Handels"
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Handelsmarke
Retail price
Store brand
11
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
6
Retail trade
6
Beziehungsmarketing
4
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Relationship marketing
4
Brand loyalty
3
Markentreue
3
Product quality
3
Produktqualität
3
Deutschland
2
Germany
2
Market research
2
Market share
2
Marktanteil
2
Marktforschung
2
Spain
2
Spanien
2
Betriebliche Wertschöpfung
1
Brand image
1
Confidence
1
Consumer goods industry
1
Dienstleistungsqualität
1
Einzelhandelspreis
1
Estimation
1
Food retailing
1
Großbritannien
1
Industrialized countries
1
Industrieländer
1
Konsumgüterindustrie
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Loyalty program
1
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Aufsatz in Zeitschrift
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Nies, Salome
Rubio Benito, Natalia
Dekimpe, Marnik G.
10
Martos-Partal, Mercedes
10
Geyskens, Inge
9
Yagüe Guillén, María Jésus
9
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Olbrich, Rainer
7
Steenkamp, Jan-Benedict E. M.
7
Dawes, John
6
González-Benito, Óscar
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Martínez-López, Francisco J.
5
Sethuraman, Raj
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gielens, Katrijn
4
Grandi, Sebastiano
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Réquillart, Vincent
4
Sattler, Henrik
4
Ter Braak, Anne
4
Anselmsson, Johan
3
Boyle, Peter J.
3
Bruhn, Manfred
3
Chaniotakis, Ioannis E.
3
Cliquet, Gérard
3
Duan, Yongrui
3
Fustinoni-Venturini, Mariana
3
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Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
2
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
3
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
4
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
5
Does private label quality influence consumers' decision on where to shop?
Nies, Salome
;
Natter, Martin
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
Saved in:
6
Eigenmarken für das Image
Nies, Salome
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
4
,
pp. 8-11
Persistent link: https://www.econbiz.de/10009514426
Saved in:
7
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
8
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
9
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
10
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
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