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person:"Schwarz, Torsten"
~person:"Edelman, Benjamin"
~person:"Karjaluoto, Heikki"
~subject:"Advertising effects"
~subject:"Digital marketing"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Advertising effects
Digital marketing
Marketing management
Internet marketing
20
Online-Marketing
20
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8
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8
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
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5
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4
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4
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4
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4
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4
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Schwarz, Torsten
Edelman, Benjamin
Karjaluoto, Heikki
Tucker, Catherine
15
Wilbur, Kenneth C.
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
9
Bellman, Steven
8
Goldfarb, Avi
8
Hudders, Liselot
8
Jerath, Kinshuk
8
Pauwels, Koen
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Brettel, Malte
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Pelsmacker, Patrick de
6
Reijmersdal, Eva A. van
6
Rutz, Oliver J.
6
Smith, Katherine Taken
6
Varan, Duane
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Cauberghe, Veroline
5
Chen, Huan
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Fesenmaier, Daniel R.
5
Ghose, Anindya
5
Jansen, Bernard J.
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Michaelidou, Nina
5
Milne, George R.
5
Palmatier, Robert W.
5
Pitt, Leyland F.
5
Schumann, Jan Hendrik
5
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising research
2
The journal of business & industrial marketing
2
Information economics and policy : IEP
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
9
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
3
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
4
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
5
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
6
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
Saved in:
7
Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
Saved in:
8
Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Lehto, Heikki
; …
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
1
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003974153
Saved in:
9
Who owns metrics? : building a bill of rights for online advertisers
Edelman, Benjamin
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 401-403
Persistent link: https://www.econbiz.de/10003923951
Saved in:
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