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person:"Strebinger, Andreas"
~person:"Baumgarth, Carsten"
~person:"Diamantopoulos, Adamantios"
~person:"Esch, Franz-Rudolf"
~person:"Han, Heesup"
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Search: subject_exact:"Markenmanagement"
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Brand management
252
Markenführung
252
Brand image
69
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Strebinger, Andreas
Baumgarth, Carsten
Diamantopoulos, Adamantios
Esch, Franz-Rudolf
Han, Heesup
Burmann, Christoph
116
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
32
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
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Springer Fachmedien Wiesbaden
5
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Verlag Franz Vahlen
2
Campus Verlag
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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SpringerLink / Bücher
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Best practice der Markenführung
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Journal of business research : JBR
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Marketing : ZFP ; journal of research and management
8
Journal of travel and tourism marketing
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Journal of international marketing
6
Springer eBook Collection / Business and Economics
6
The journal of product & brand management
6
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
Strategie und Technik des Automobilmarketing
4
European journal of marketing : EJM
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
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3
Innovative Markenführung und -implementierung
3
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3
Arts marketing : an international journal ; AM
2
Aufbruch : Ingredient Branding schafft Werte
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Harvard-Business-Manager : das Wissen der Besten
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
International journal of arts management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of vacation marketing
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Springer Reference Wirtschaft
2
Springer eBook Collection
2
The journal of brand management : an international journal
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism and hospitality research : the surrey quarterly review
2
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ECONIS (ZBW)
252
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
6
Wellness tourism experience and destination brand love
Kim, Sung In
;
Al-Ansi, Amr
;
Lee, Jin-soo
;
Chua, Bee-Lia
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10015049488
Saved in:
7
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
8
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
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