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person:"Tucker, Catherine"
~person:"Campbell, Colin L."
~person:"Kumar, Subodha"
~subject:"Advertising effects"
~type:"article"
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Advertising effects
Internet marketing
42
Online-Marketing
42
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23
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12
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12
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8
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online advertising
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Tucker, Catherine
Campbell, Colin L.
Kumar, Subodha
Wilbur, Kenneth C.
12
Bellman, Steven
9
Goldfarb, Avi
8
Hudders, Liselot
8
Rozendaal, Esther
8
Dwivedi, Yogesh Kumar
7
Jerath, Kinshuk
7
Reijmersdal, Eva A. van
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
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6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Rutz, Oliver J.
6
Skiera, Bernd
6
Stienmetz, Jason L.
6
Varan, Duane
6
Voorveld, Hilde
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Brettel, Malte
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Choi, Yung Kyun
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Ghose, Anindya
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King, Karen Whitehill
5
Shin, Wonsun
5
Smith, Katherine Taken
5
Zhu, Yi
5
Ahn, Sun Joo
4
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4
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4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Business horizons
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of industrial organization
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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ECONIS (ZBW)
23
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
4
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
5
Strategies for creating successful soundless video advertisements : speaking volumes through silence
Campbell, Colin L.
;
Pearson, Erin
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012007146
Saved in:
6
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
7
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
8
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
9
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
10
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
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